Mall Sponsorship Opportunities

Capitola Mall recognizes the tremendous value of providing other companies with access to a qualified shopper base and has developed sponsorship and marketing partnership opportunities for companies who share a customer philosophy paralleling that of Capitola Mall.

Merchandising Events

Customized marketing programs can be developed to increase brand awareness and incremental sales while enhancing your company's marketing goals and objectives.

Tap Into the Value

Mall traffic and consumer impressions are the leading benefits of mall sponsorship. As a matter of fact, more than 5 million shoppers visit Capitola Mall every year. Simply stated, the cost per thousand is less than most area media outlets. Add to that the flexibility of having personal contact with potential customers and your marketing possibilities are endless.

Communicate Face-to-Face

Consumer impressions are an important benefit for our sponsors and corporate partners. Another key selling point is the ability to communicate face-to-face with shoppers who are predisposed to make a purchase, while enhancing your company's relationship with the customer.

Customized and Flexible Programs

There are opportunities to cross promote products, incorporate product sampling, sales promotions, special events and community partnrships. Tremendous success can be achieved through "Preferred Provider" relationships via premium retail space, promotional signage and identification throughout the center.

Opportunities Include:

Official Sponsor Designation
Amenity Naming Rights
On-Mall Advertising
Display & Exhibit Space
Advertising Inclusion
Internet Exposure

For more information, please contact:

David Madrid, Sr. Manager, Strategic Partnerships

P: 602-380-1662

E-mail: David.Madrid@Macerich.com