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Daniel's Jewelers

As the only enclosed shopping center in picturesque Santa Cruz County, Capitola Mall serves area residents and tourists with more than 80 specialty stores and restaurants and a solid anchor mix led by Kohl’s, Macy’s, and Target. Retailers include stores such as The Children’s Place, Bath & Body Works, Express, ULTA, Victoria’s Secret and Vans.

Family operated Full Service Jeweler since 1948 with a full selection of diamonds, gold, and watches. Offering Jewelry Repair, Watch Battery Replacement, Ear Piercing, and Guaranteed Credit—making diamond dreams come true for over 70 years.

Art of Santa Cruz represents a new, non-profit model for establishing a large-scale art exhibition and sales venue in Santa Cruz County.  This local arts venue is dedicated to exhibiting and selling the work of local artists in and around Santa Cruz County.

Art of Santa Cruz

A full service, free standing banking facility.  Services include checking, savings, home loans, ATMS, and safety deposit boxes.

Bank of America

The Capitola-Soquel Chamber serves its members, the community and visitors to our area. The Chamber supplies visitor and relocation packets, demographic information, coordinates special events and promotes the Capitola business community. For more information, visit www.capitolachamber.com.

Capitola Soquel Chamber

Claire’s is a global brand powerhouse for self-expression creating exclusive curated and fun looks for all ages. Every girl is special and powerful and our goal at Claire’s is to inspire and empower girls to express their own unique style through our wide range of jewelry, hair, cosmetics and fashion accessories. 

Claire’s is THE place to get pierced.  We’ve pierced over 100 million ears worldwide.  Our highly trained specialists will ensure that your piercing experience is truly exceptional.

Whether you are getting pierced or picking out the perfect accessories for a special celebration, Claire’s will make it special.  
Claire’s…We make memories.

Claire's

We’re here to deliver an easy wireless experience so you can stress less and smile more. Easily match the phone and plan you want with the service that you need so you can spend more time doing more of what makes you happy.

Cricket Wireless

At Custom Arena, we are dedicated to redefining the art of personalization in the world of apparel. With a keen focus on quality, creativity, and customer satisfaction, we stand as a premier destination for individuals and businesses seeking unique, custom-designed clothing and embroidery services.

Custom Arena

Floral Designs for Weddings and Events

Dahlias & Details

At Don Roberto Jewelers, you will find memorable and timeless jewelry pieces for any special occasion. We specialize in bridal, religious, children's, women's, and men’s jewelry.

Don Roberto Jewelers

EZ Tax Service

Friends of Capitola Branch Library is an official Chapter of the Friends of Santa Cruz Public Libraries, a non profit member supported organization.

Friends of the Capitola Library Bookstore

Indoor playground for children! Bring the lil' ones for fun with a trampoline, ball pit, ride-on toys and more!

Giggles N Wiggles Bounce & Family Entertainment

Indoor playground for children! Bring the lil' ones for fun with a bouncy houses, ball pit, ride-on toys and more!

Giggles N Wiggles Indoor Playground

Store dedicated to hard to find vintage action figures, collectibles, records, tapes, pop culture memorabilia and more. "Find everything you had at Hadbro"

Hadbro Toys

Harry Holiday Art

Hot Topic specializes in 100% officially licensed music &amp; pop culture apparel and accessories for our diverse, label-defying customers. All fandoms are welcome, from music, pop culture, anime, Funko and tons more. The first Hot Topic store opened in November 1989 in Montclair, CA. It has since grown to encompass 650+ stores across the U.S. and Canada, and a bustling online community at <a href="http://hottopic.com/">hottopic.com</a> and @hottopic on Facebook, Twitter, Instagram and TikTok.

Hot Topic

Thrift and consignment store selling clothes, shores, furniture and more.

Just Thriftin

At LensCrafters, state-of-the-art vision technology is paired with a truly personal approach to eye care – focusing on what brings you joy in life, as well as your prescription needs.

No matter what style or brand you're looking for, we have year-long must have frames from top designer brands like Ray Ban, Oakley, Vogue and many more.

We accept most vision insurance plans, including Aetna, EyeMed, Humana, United Healthcare Vision and much more. At LensCrafters all prescriptions are welcome!

Comprehensive eye exams available. Plan your visit now!

<a href="https://www.lenscrafters.com/lc-us/eye-exam">https://www.lenscrafters.com/lc-us/eye-exam</a>

LensCrafters

Lids has the biggest and best selection of sport, fashion and collegiate hats in the latest designs and trends. Choose hats from the hottest brands and profiles, with the accessories and apparel you need to complete your look. Whether you need the perfect style, the perfect fit or the perfect gift, Lids has your hats.

Lids

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Lovely's Lashes was the first lash line to launch in Watsonville CA in 2019. It is a newly founded business, it is Latina owned and we are here to provide the best quality lashes for all my beautiful babes, we are growing and we thank you for helping us achieve our goals! 

Visit our Instagram at @lovelys.lashes

Decoden Studio Hours 
10:30am-12:30pm 
1pm-3pm 
4pm-6pm

Lovely's

Legendary New York department store offering the best in apparel, jewelry, cosmetics, home furnishings.

Macy's

Approved Team Sports Apparel, Clothing Store for the Brands U Love: Santa Cruz original, DGA, ProClub, Jansport, Dickies, Levis 501 &amp; More. For more information please visit us <a href="https://www.loc8nearme.com/california/capitola/matrix-santacruz/3315610/">here</a>.

Matrix Santa Cruz

A New Immersive Experience for All Ages brought to you by The Puppetry Institute. This one-of-a-kind interactive puppetry installation seamlessly blends technology, theater and art to transport you into a word of mythical creatures and wonder. For more info and ticket prices, please visit <a href="https://l.facebook.com/l.php?u=http%3A%2F%2Fthepuppetryinstitute.org%2Fmiddleof%3Ffbclid%3DIwZXh0bgNhZW0CMTAAYnJpZBExV29mY0tadWdSd1FQcm5UTAEeW2h3LGMi485nvxC1RslRoboaEXelmG4pzLiMR5-xDUHqlbKaZrxr64AASCA_aem_X0E-wYlNxp2zPayDheXpfA&amp;h=AT3PfK_JoMGc5NOjvDctwuF5mpyHBmHtjs5hbXYZWP1sxK6gdNaH6aeSGY98AG66wYoVTq3X9JV0qVwehJ2HXNj86Pm1fZ_TE-Z0MwobzX1qqrjev5VmbmuP0BA4F-dxu1VBGwygVU5xxDvx&amp;__tn__=-UK-R&amp;c[0]=AT3ylhqK4Sl8vtP015m-66rEoy765zGbGj9GVsWd9RNe0Rr4LfLSG7nIBA29SxmfoumNQx1uP_fIzqNyf91i-saNtcNkP0s3Ene2iGby2I2weOQdU4HeX6byeFqRFAkZXwyoAFYmJf0f3wKQSsHeJqSAgNO1iVJPlj_CwJ5lvM8zKWd5MklNFR53" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(33, 111, 219);">thepuppetryinstitute.org/middleof</a>

Middleof

Jewelry and Accessories. Create custom bracelets, necklaces, keychains, bag décor more and more with a wide selection of charms. Croc charms also available!

Follow on Instagram: @randomize_llc

Randomize

Santa Cruz has been manufacturing the best Skateboards and Apparel for over 40 years. Innovative skateboards and artwork from the beginning 'til the end.

Santa Cruz Apparel

The Santa Cruz Children’s Museum of Discovery is dedicated to providing an extraordinary, interactive learning environment where everyone explores the wonders of Santa Cruz County.

Santa Cruz Children’s Museum of Discovery

Santa Cruz METRO, provides bus service throughout Santa Cruz County, California.

Santa Cruz Metropolitan Transit District

Super Silver has been Santa Cruz's favorite place for stunning jewelry since 1995. Explore our incredible selection and find a new treasure!

Super Silver Santa Cruz

Today, Target operates nearly 1,750 stores in 49 states, including more than 240 SuperTarget stores that include an upscale grocery shopping experience. In addition to the photo processing centers, pharmacies and Food Avenue restaurants found in almost every Target, SuperTarget stores include in-store bakery, deli, meat and produce sections.

Target

The Dragon Academy is our Fantasy, RPG, &amp; Digital Arts Studio. Right next door to our SFX workshop where new players will learn how to play, how to be a DM, create Character Sheets, paint miniatures, make custom dice, and much more.

 
More experienced players will be able to sign up for weekly in person and online quests, form guilds, and be immersed in an experience far beyond that of your basic back room game, surrounded by life size versions of the actual legendary creatures from the game! The Public is invited to come watch the game in progress as well as learn how you can be part of our latest quest to make the world a cooler place... One Puppet at a time!

The Dragon Academy Fantasy RPG&Digital Art Studio

https://www.thepuppetryinstitute.org/the-dragon-academy

Explore puppetry through workshops, classes, and demonstrations. Puppetry is more then just a sock with googly eyes -- it's design, construction, movement, masks, sewing -- the list goes on.

​We offer a wide variety of classes in puppetry, theater, and FX skills, that cannot only be counted as art credits but also math, science, and engineering. We have 1000 sq ft space where students can learn in a lively and creative environment; or, we can do 1 and 2 hr pop-up classes at a location of your choosing.

​All classes are fit for any skill level, scholarships available for under-served/economically disadvantaged kids k-12 from through-out the Central Coast region.

The Puppetry Institute

Local Artist Tim Ward's Pop Up Art Gallery is <a href="https://www.facebook.com/hashtag/nowopen?__eep__=6&amp;__cft__[0]=AZVSDYcVPn2D3vnzQgKieLsVj33KXFmBZGqykElS0VgMoC71vbFoRFHuit9bObL9TPke8B5gDR35VFQKvLs4XslGtvdrN4DYLrb3siEKUikBBraPGiC3kspCan2ST2YDtgh07SG4vZXEHFTcap8Wf96Uyg9LzJTcFatXElk-pDoP0jKfhxMM8Zjq1WVT5lSwIT4&amp;__tn__=*NK-R" tabindex="0">#NOWOPEN</a>!

Ward's Oil Paintings capture fluid motion and tranquility. The purpose behind his work is simple: to make people happy through a piece of art. "Serenity and flow are two elements I try to reflect in my work, and it's great when art can add these qualities to someone's space."

Ward is also known for creating Life At Sea, a collection that started with a single shark sticker to now hundreds of designs seen all over California, Hawaii and Florida.

Open during mall hours. Located near the fountain. For purchases or questions, email tim@timward.com.

Tim Ward Artwork

Delivering more minutes, more features, and more services, T-Mobile offers all-digital personal communications services, including wireless internet. Various service contracts available.

T-Mobile

Ulta Beauty is the largest beauty retailer that provides one-stop shopping for prestige, massage and salon products and salon services in the United States. Ulta Beauty provides affordable indulgence to its customers by combining unmatched product breadth, value and convenience with the distinctive environment and experience of a specialty retailer.  Ulta Beauty offers a unique combination of over 20,000 prestige and mass beauty products across the categories of cosmetics, fragrance, haircare, skincare, bath and body products and salon styling tools. Ulta Beauty also offers a full-service salon and a wide range of salon haircare products in all of its stores.

ULTA Beauty

Daniel's Jewelers is hosting a special all-stores event, "Mom's a Gem" on May 3rd and May 4th, 2025. 
Come Celebrate Mom with: 
•    Free Jewelry: Available while supplies last! 
•    Mom-osa Bar: A fun treat for moms and their loved ones. 
•    Mother's Day Coloring Card: A sweet and creative activity. 
•    $50 OFF $99 Purchase: Great savings on beautiful jewelry. 
•    80% OFF Storewide Sales: Incredible deals on a wide selection of products

Daniel's Jewelers Mom's a Gem Event

Daniel's Jewelers BOGO FREE Sale is happening NOW! Get the best gifts for Mom! Buy one piece of fine jewelry + Protection Plan, get one FREE &amp; FREE GIFTS! Plus, everyone is 100% approved for in-house financing. See store for details.

Daniel's Jewelers Mother's Day BOGO

Family operated Full Service Jeweler since 1948 with a full selection of diamonds, gold, and watches. Offering Jewelry Repair, Watch Battery Replacement, Ear Piercing, and Guaranteed Credit—making diamond dreams come true for over 70 years.

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Daniel's Jewelers

Available now @ Daniel's Jewelers

Daniel's Jewelers Mom's a Gem Event

Daniel's Jewelers Mother's Day BOGO

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Available now @ Daniel's Jewelers

Daniel's Jewelers Mom's a Gem Event

Daniel's Jewelers Mother's Day BOGO

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