of holiday joy

WISHING YOU WAVES

Capitola Mall

Hours

As the only enclosed shopping center in picturesque Santa Cruz County, Capitola Mall serves area residents and tourists with more than 80 specialty stores and restaurants and a solid anchor mix led by Kohl’s, Macy’s, and Target.

Art of Santa Cruz represents a new, non-profit model for establishing a large-scale art exhibition and sales venue in Santa Cruz County.  This local arts venue is dedicated to exhibiting and selling the work of local artists in and around Santa Cruz County.

Art of Santa Cruz

Artrageous Clothing Store, is a fresh new apparel and art establishment that encompasses many local talented artists from the area. Brands like Jimbo Phillips, Lemon Tree, Made Fresh Crew, Merge 4 socks, Natural Motion, and many more, fill the space with eye-catching graphics that are sure to get you noticed. From kids to adults, there are many options available for everyone. Come check us out and get Artrageous!

Artrageous, Brand Collective

AT&amp;T is proud to offer you solutions for all of your technology needs. We offer advanced mobile services, next-generation TV, Innovative Home Automation and smart solutions for businesses. We provide everything you and your business need.

AT&T Wireless

Twitter

Facebook

Instagram

A full service, free standing banking facility.  Services include checking, savings, home loans, ATMS, and safety deposit boxes.

Bank of America

Pinterest

For the past decade, Bath &amp; Body Works has reinvented the personal care industry with the introduction of fragrant, flavorful indulgences, including shower gels, lotions, candles, and accessories. With its focus on creating and offering the best products and its emphasis on innovation from nature, Bath &amp; Body Works is destined to become the ultimate personal care destination.

Bath & Body Works

Beck's has been owned and operated by the Beck family since 1919. We have a variety of select styles and great customer service. Come check us out!!!!

Beck's Shoes

Serving fresh fruit, Agua Frescas, Mexican street foods and more!

Bella Fruit and Drink

Indoor Golf SimulatorsData-driven PracticeAI Swing Training1200+ Golf CoursesFriendly Environment Website: <a href="https://www.bettergolf.io/" rel="noopener noreferrer" target="_blank">BetterGolf.io</a>

BetterGolf

Capitola Police Community Center

Shop a great selection of sunglasses and sunglass accessories.

Capitola Shades

The Capitola-Soquel Chamber serves its members, the community and visitors to our area. The Chamber supplies visitor and relocation packets, demographic information, coordinates special events and promotes the Capitola business community. For more information, visit www.capitolachamber.com.

Capitola Soquel Chamber

Castelli Fashions

A casual restaurant with a taste of the Southwest.  The eclectic menu includes everything from the Big Mouth Burger and Awesome Blossom whole onion to Southwestern egg rolls and a Guiltless Grill.

Chili's Grill & Bar

An aerial acrobatics gym with a mission to create a safe, inclusive, creative space for everyone to feel welcome, inspired &amp; supported to learn new skills.

Visit our website to see our class schedule! 

cirquetumblecheer.com

Cirque Tumble Cheer

Claire’s is a global brand powerhouse for self-expression creating exclusive curated and fun looks for all ages. Every girl is special and powerful and our goal at Claire’s is to inspire and empower girls to express their own unique style through our wide range of jewelry, hair, cosmetics and fashion accessories. 

Claire’s is THE place to get pierced.  We’ve pierced over 100 million ears worldwide.  Our highly trained specialists will ensure that your piercing experience is truly exceptional.

Whether you are getting pierced or picking out the perfect accessories for a special celebration, Claire’s will make it special.  
Claire’s…We make memories.

Claire's

🕹CLAW MACHINE ARCADE 🕹

Claw Daddy Arcade 

At Coffee Conspiracy we source and roast all our own coffee. We have a rotating menu of Single Origin coffees and use organic, hand-crafted non-GMO syrups, grass fed whole milk, alternative milks, and only the highest quality ingredients in everything we create. By using coffee as a catalyst, we encourage others to think outside the box, question the narrative, and rebuild your own reality. Come on by the shop, take the red pill, and join us on a journey down the rabbit hole.

Coffee Conspiracy

Power. Empathy, Excellence in dance- Where dancers are the drivers of their own growth.

Crescendo Dance Acadamy

We’re here to deliver an easy wireless experience so you can stress less and smile more. Easily match the phone and plan you want with the service that you need so you can spend more time doing more of what makes you happy.

Cricket Wireless

Floral Designs for Weddings and Events

Dahlias & Details

Family operated Full Service Jeweler since 1948 with a full selection of diamonds, gold, and watches. Offering Jewelry Repair, Watch Battery Replacement, Ear Piercing, and Guaranteed Credit—making diamond dreams come true for over 70 years.

Daniel's Jewelers

<h2 data-cascade="">Health Focused High Quality Bakery</h2>

Dani O Bakeshop is dedicated to creating delicious, nourishing foods that everyone can enjoy. We use only the finest, purest ingredients to make artisan breads and pastries that satisfy both your taste buds and your health-conscious lifestyle. Most importantly, we do it without sacrificing flavor.

My focus as a chef and baker is to use ingredients that are better for you. This mindset calls for organic, unrefined sugars, stoneground flours, and seasonal and local produce. My goal is to showcase the land we are so lucky to be surrounded by and the produce that comes from the ground. Let's indulge intentionally together.

Dani O Bakeshop

At Don Roberto Jewelers, you will find memorable and timeless jewelry pieces for any special occasion. We specialize in bridal, religious, children's, women's, and men’s jewelry.

Don Roberto Jewelers

Let our experts take care of your hair threading removal needs!

Eyes of the World Threading

EZ Tax Service

Famous Footwear was founded on a simple idea: that everyone deserves to feel the joy that comes from a new pair of shoes. Across the U.S., Canada, and online, we help families stand a little taller by delivering the styles they want from the brands they love. From favorites like Nike, Vans, and adidas, to Crocs, Birkenstock, Timberland, Dr. Martens, Converse, and more, whatever your style, Famous will have you feeling on top of the world. Because that Famous feeling is for everyone.

Famous Footwear

Faust Salon

Fix Station

Friends of Capitola Branch Library is an official Chapter of the Friends of Santa Cruz Public Libraries, a non profit member supported organization.

Friends of the Capitola Library Bookstore

💰Buy-Sell-Trade💰 
We deal in video games, sports cards, collectibles &amp; more!

Game Vault

Indoor playground for children! Bring the lil' ones for fun with a trampoline, ball pit, ride-on toys and more!

Giggles N Wiggles Bounce & Family Entertainment

Indoor playground for children! Bring the lil' ones for fun with a bouncy houses, ball pit, ride-on toys and more!

Giggles N Wiggles Indoor Playground

Store dedicated to hard to find vintage action figures, collectibles, records, tapes, pop culture memorabilia and more. "Find everything you had at Hadbro"

Hadbro Toys

Harry Holiday Art

Hot Topic specializes in 100% officially licensed music &amp; pop culture apparel and accessories for our diverse, label-defying customers. All fandoms are welcome, from music, pop culture, anime, Funko and tons more. The first Hot Topic store opened in November 1989 in Montclair, CA. It has since grown to encompass 650+ stores across the U.S. and Canada, and a bustling online community at <a href="http://hottopic.com/">hottopic.com</a> and @hottopic on Facebook, Twitter, Instagram and TikTok.

Hot Topic

Our classes incorporate dance cardio with strength training to sculpt and tone your muscles in the ultimate full – body workout. Whether you’re looking for physical results or a way to relieve stress and FEEL your best, our instructors will guide you every step of the way in your wellness journey!

Sign up today at <a href="http://www.jazzercise.com/location/capitola-mall-21503">www.jazzercise.com/location/capitola-mall-21503</a>

Jazzercise

https://www.jazzercise.com/location/capitola-mall-21503

Journeys is a unique teen retail leader with an emphasis on footwear and specialty items including apparel, backpacks, hats and accessories. Kids and infant sizes are also available.  

With more than 840 stores in all 50 US states, Puerto Rico and Canada, Journeys offers the most popular brands that cater to teens today, such as Vans, Converse, adidas, Timberland, Dr. Martens, UGG and many more. 

Through strategic artistic partnerships and creative collaborations with musicians, and a focus on giving back to the community through charitable events and volunteer programs, Journeys has become more than just a retailer, but a universal part of teen and youth culture.  Journeys is, in every way, an attitude you can wear – and an attitude that cares!

Journeys

Thrift and consignment store selling clothes, shores, furniture and more.

Just Thriftin

Expect Great Things when you shop Kohl's for apparel, shoes, accessories, home products and more! Find top brands at great prices at Kohl's today!

Kohl's

At LensCrafters, state-of-the-art vision technology is paired with a truly personal approach to eye care – focusing on what brings you joy in life, as well as your prescription needs.

No matter what style or brand you're looking for, we have year-long must have frames from top designer brands like Ray Ban, Oakley, Vogue and many more.

We accept most vision insurance plans, including Aetna, EyeMed, Humana, United Healthcare Vision and much more. At LensCrafters all prescriptions are welcome!

Comprehensive eye exams available. Plan your visit now!

<a href="https://www.lenscrafters.com/lc-us/eye-exam">https://www.lenscrafters.com/lc-us/eye-exam</a>

LensCrafters

Lids has the biggest and best selection of sport, fashion and collegiate hats in the latest designs and trends. Choose hats from the hottest brands and profiles, with the accessories and apparel you need to complete your look. Whether you need the perfect style, the perfect fit or the perfect gift, Lids has your hats.

Lids

Legendary New York department store offering the best in apparel, jewelry, cosmetics, home furnishings.

Macy's

Approved Team Sports Apparel, Clothing Store for the Brands U Love: Santa Cruz original, DGA, ProClub, Jansport, Dickies, Levis 501 &amp; More. For more information please visit us <a href="https://www.loc8nearme.com/california/capitola/matrix-santacruz/3315610/">here</a>.

Matrix Santa Cruz

Metro by T Mobile is making it even easier for all consumers to enjoy nationwide wireless services. Offering Wireless for all.  Unbeatable national rate plans for unlimited talk, text and web, with all-in pricing, additional taxes and regulatory fees included, no contracts, and no hidden surprises.

Metro PCS

A New Immersive Experience for All Ages brought to you by The Puppetry Institute. This one-of-a-kind interactive puppetry installation seamlessly blends technology, theater and art to transport you into a word of mythical creatures and wonder. For more info and ticket prices, please visit <a href="https://l.facebook.com/l.php?u=http%3A%2F%2Fthepuppetryinstitute.org%2Fmiddleof%3Ffbclid%3DIwZXh0bgNhZW0CMTAAYnJpZBExV29mY0tadWdSd1FQcm5UTAEeW2h3LGMi485nvxC1RslRoboaEXelmG4pzLiMR5-xDUHqlbKaZrxr64AASCA_aem_X0E-wYlNxp2zPayDheXpfA&amp;h=AT3PfK_JoMGc5NOjvDctwuF5mpyHBmHtjs5hbXYZWP1sxK6gdNaH6aeSGY98AG66wYoVTq3X9JV0qVwehJ2HXNj86Pm1fZ_TE-Z0MwobzX1qqrjev5VmbmuP0BA4F-dxu1VBGwygVU5xxDvx&amp;__tn__=-UK-R&amp;c[0]=AT3ylhqK4Sl8vtP015m-66rEoy765zGbGj9GVsWd9RNe0Rr4LfLSG7nIBA29SxmfoumNQx1uP_fIzqNyf91i-saNtcNkP0s3Ene2iGby2I2weOQdU4HeX6byeFqRFAkZXwyoAFYmJf0f3wKQSsHeJqSAgNO1iVJPlj_CwJ5lvM8zKWd5MklNFR53" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(33, 111, 219);">thepuppetryinstitute.org/middleof</a>

Middleof

We're all family here. Enjoy a fresh, delicious meal every time.

Olive Garden Italian Restaurant

Personalized Gifts

Offering delicious ramen, sushi, curry, appetizers, and more. 

Now serving beer, wine and sake!

Ramen Kaito

Sandcastle Toys 

Santa Cruz has been manufacturing the best Skateboards and Apparel for over 40 years. Innovative skateboards and artwork from the beginning 'til the end.

Santa Cruz Apparel

The Santa Cruz Children’s Museum of Discovery is dedicated to providing an extraordinary, interactive learning environment where everyone explores the wonders of Santa Cruz County.

Santa Cruz Children’s Museum of Discovery

Santa Cruz METRO, provides bus service throughout Santa Cruz County, California.

Santa Cruz Metropolitan Transit District

Santa Cruz Sports Card

We sell gently loved clothing, accessories and home decor.

Seconds

Security

Sherri’s Cookies has been providing only the best delicious homemade traditional cookies and brownies in Salinas, CA. Her love and passion for baking is the story of her success. Sherry is living her dream which was to be sweet to everyone!

Sherri's Cookies

Step into Spirit Halloween of Capitola Mall your ultimate destination for the most anticipated women’s, men’s, kids’, and pet costumes for 2025! Whether you’re gearing up to win a costume contest with a standout group look, want to get everyone laughing with a hilarious costume party outfit, or plan to transform your space into the creepiest haunted house ever with premium Halloween decorations and animatronics, Spirit Halloween has everything you need to make it happen.

Spirit Halloween

Spontaneous Confections 

Super Silver has been Santa Cruz's favorite place for stunning jewelry since 1995. Explore our incredible selection and find a new treasure!

Super Silver Santa Cruz

Sword and Board Games seeks to create a fun and safe environment to nurture the premier board, card, miniature, and roleplaying game communities in Santa Cruz County.

Website: <a href="https://swordandboardgamestore.com/">https://swordandboardgamestore.com/</a>

Facebook: <a href="http://www.facebook.com/SandBGames">www.facebook.com/SandBGames</a>

IG: @swordandboardgamestore

Sword and Board Games

Serving flavorful authentic Mexican dishes. Open in the Food Hall in unit R01. 

Now offering beer and wine!

IG @gabrieltaquizas

Online Ordering: <a href="https://order.online/store/taquizas-gabriel-capitola-1377254/?hideModal=true&amp;pickup=truesu">https://order.online/store/taquizas-gabriel-capitola-1377254/?hideModal=true&amp;pickup=truesu</a>

Taquizas Gabriel

Today, Target operates nearly 1,750 stores in 49 states, including more than 240 SuperTarget stores that include an upscale grocery shopping experience. In addition to the photo processing centers, pharmacies and Food Avenue restaurants found in almost every Target, SuperTarget stores include in-store bakery, deli, meat and produce sections.

Target

Skincare that hypes you up and brings joy back to your beauty routine.

Terra & Self

We pride ourselves on providing organic, fair trade tea and coffee. We work with local vendors and shops as much as possible. We proudly feature Santa Cruz Coffee Roasting beans and have our own signature blend called the “3upFront Blend”!! We sell Domestic, Import and Local Beer and Wine.

The Daily Grind

The Dragon Academy is our Fantasy, RPG, &amp; Digital Arts Studio. Right next door to our SFX workshop where new players will learn how to play, how to be a DM, create Character Sheets, paint miniatures, make custom dice, and much more.

 
More experienced players will be able to sign up for weekly in person and online quests, form guilds, and be immersed in an experience far beyond that of your basic back room game, surrounded by life size versions of the actual legendary creatures from the game! The Public is invited to come watch the game in progress as well as learn how you can be part of our latest quest to make the world a cooler place... One Puppet at a time!

The Dragon Academy Fantasy RPG&Digital Art Studio

https://www.thepuppetryinstitute.org/the-dragon-academy

Explore puppetry through workshops, classes, and demonstrations. Puppetry is more then just a sock with googly eyes -- it's design, construction, movement, masks, sewing -- the list goes on.

​We offer a wide variety of classes in puppetry, theater, and FX skills, that cannot only be counted as art credits but also math, science, and engineering. We have 1000 sq ft space where students can learn in a lively and creative environment; or, we can do 1 and 2 hr pop-up classes at a location of your choosing.

​All classes are fit for any skill level, scholarships available for under-served/economically disadvantaged kids k-12 from through-out the Central Coast region.

The Puppetry Institute

Local Artist Tim Ward's Pop Up Art Gallery is <a href="https://www.facebook.com/hashtag/nowopen?__eep__=6&amp;__cft__[0]=AZVSDYcVPn2D3vnzQgKieLsVj33KXFmBZGqykElS0VgMoC71vbFoRFHuit9bObL9TPke8B5gDR35VFQKvLs4XslGtvdrN4DYLrb3siEKUikBBraPGiC3kspCan2ST2YDtgh07SG4vZXEHFTcap8Wf96Uyg9LzJTcFatXElk-pDoP0jKfhxMM8Zjq1WVT5lSwIT4&amp;__tn__=*NK-R" tabindex="0">#NOWOPEN</a>!

Ward's Oil Paintings capture fluid motion and tranquility. The purpose behind his work is simple: to make people happy through a piece of art. "Serenity and flow are two elements I try to reflect in my work, and it's great when art can add these qualities to someone's space."

Ward is also known for creating Life At Sea, a collection that started with a single shark sticker to now hundreds of designs seen all over California, Hawaii and Florida.

Open during mall hours. Located near the fountain. For purchases or questions, email tim@timward.com.

Tim Ward Artwork

Delivering more minutes, more features, and more services, T-Mobile offers all-digital personal communications services, including wireless internet. Various service contracts available.

T-Mobile

Ulta Beauty is the largest beauty retailer that provides one-stop shopping for prestige, massage and salon products and salon services in the United States. Ulta Beauty provides affordable indulgence to its customers by combining unmatched product breadth, value and convenience with the distinctive environment and experience of a specialty retailer.  Ulta Beauty offers a unique combination of over 20,000 prestige and mass beauty products across the categories of cosmetics, fragrance, haircare, skincare, bath and body products and salon styling tools. Ulta Beauty also offers a full-service salon and a wide range of salon haircare products in all of its stores.

ULTA Beauty

Vans is the original action sports footwear company and a leading lifestyle brand for today’s youth market. Vans collections include men’s and women’s active, performance footwear, apparel and accessories.  Child and infant sizing are also available.  Vans promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as the Vans Park Series, Vans Triple Crown of Surfing, Vans Pool Party, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans. Visit our website for more information.

Vans

Unwind with a relaxing massage from our experts.

VIP Massage

It takes a twisted mind to bake a soft, chewy pretzel with ingredients like sun-dried tomato and pesto or ham and cheese. But then again, Wetzel’s is a company filled with unconventional thinkers. Which is why people all over the world go through their day craving crazy concoctions like Jalapeño Cheese Dogs, Frozen Wild Cherry Lemonade and Sinful Cinnamon Pretzels.

Wetzel's Pretzels

Zumiez is a leading speciality retailer of apparel, footwear, accessories and hardgoods for young men and women who want to express their individuality through the fashion, music, art and culture of action sports, streetwear and other unique lifestyles.

WISHING YOU WAVES

of holiday joy

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