Capitola Mall

Sales

As the only enclosed shopping center in picturesque Santa Cruz County, Capitola Mall serves area residents and tourists with more than 80 specialty stores and restaurants and a solid anchor mix led by Kohl’s, Macy’s, and Target.

Sales and Promos

New Arrivals

Style Notes

Save now! Shop in store and get up to $100 off on Apple products.

Some restrictions may apply. Offer details and date may vary by store location. See store for details.

Up to $100 Off Apple Products

Today, Target operates nearly 1,750 stores in 49 states, including more than 240 SuperTarget stores that include an upscale grocery shopping experience. In addition to the photo processing centers, pharmacies and Food Avenue restaurants found in almost every Target, SuperTarget stores include in-store bakery, deli, meat and produce sections.

Target

Shop in store today and check out our latest arrivals.

Shop New Arrivals

Journeys is a unique teen retail leader with an emphasis on footwear and specialty items including apparel, backpacks, hats and accessories. Kids and infant sizes are also available.  

With more than 840 stores in all 50 US states, Puerto Rico and Canada, Journeys offers the most popular brands that cater to teens today, such as Vans, Converse, adidas, Timberland, Dr. Martens, UGG and many more. 

Through strategic artistic partnerships and creative collaborations with musicians, and a focus on giving back to the community through charitable events and volunteer programs, Journeys has become more than just a retailer, but a universal part of teen and youth culture.  Journeys is, in every way, an attitude you can wear – and an attitude that cares!

Journeys

Stop by and take 30% off on outdoor decor in store for a limited time.

Some restrictions may apply. Offer details and dates may vary by location. See store for details.

30% Off Outdoor Decor

Expect Great Things when you shop Kohl's for apparel, shoes, accessories, home products and more! Find top brands at great prices at Kohl's today!

Kohl's

Limited time! Shop in-store and get up to 30% off sale items. 

Some restrictions may apply. Offer details and dates may vary by location. See store for details.

Up to 30% off Sale

Ulta Beauty is the largest beauty retailer that provides one-stop shopping for prestige, massage and salon products and salon services in the United States. Ulta Beauty provides affordable indulgence to its customers by combining unmatched product breadth, value and convenience with the distinctive environment and experience of a specialty retailer.  Ulta Beauty offers a unique combination of over 20,000 prestige and mass beauty products across the categories of cosmetics, fragrance, haircare, skincare, bath and body products and salon styling tools. Ulta Beauty also offers a full-service salon and a wide range of salon haircare products in all of its stores.

ULTA Beauty

Don't miss out! Shop in store and enjoy buy 3, get 2 free on almost everything.

Exclusions apply. See a sales associate for details.

Buy 3, Get 2 Free Almost Everything

Claire’s is a global brand powerhouse for self-expression creating exclusive curated and fun looks for all ages. Every girl is special and powerful and our goal at Claire’s is to inspire and empower girls to express their own unique style through our wide range of jewelry, hair, cosmetics and fashion accessories. 

Claire’s is THE place to get pierced.  We’ve pierced over 100 million ears worldwide.  Our highly trained specialists will ensure that your piercing experience is truly exceptional.

Whether you are getting pierced or picking out the perfect accessories for a special celebration, Claire’s will make it special.  
Claire’s…We make memories.

Claire's

Don't miss out! Shop in-store and get 2 for $16 room sprays. 

Some restrictions may apply. Offer details and dates may vary by location. See a store associate for details.

Room Sprays 2 for $16

For the past decade, Bath &amp; Body Works has reinvented the personal care industry with the introduction of fragrant, flavorful indulgences, including shower gels, lotions, candles, and accessories. With its focus on creating and offering the best products and its emphasis on innovation from nature, Bath &amp; Body Works is destined to become the ultimate personal care destination.

Bath & Body Works

Hurry, limited time only! Shop in-store and get 2 single wick candles for $20. 

Some restrictions may apply. Offer details and dates may vary by location. See a store associate for details.

2 for $20 Single Wick Candles

Better hurry! Shop in-store and get 6 for $10 PocketBac sanitizers. 

Some restrictions may apply. Offer details and dates may vary by location. See a store associate for details.

6 for $10 PocketBac Sanitizers

Hurry in &amp; save! Shop in-store and get 5 for $28 Wallflowers fragrance refills. 

Some restrictions may apply. Offer details and dates may vary by location. See a store associate for details.

5 for $28 Wallflowers Fragrance Refills

Shop in-store and get 5 for $28 hand soaps. 

Some restrictions may apply. Offer details and dates may vary by location. See a store associate for details.

5 for $28 Hand Soaps

Get it fast! Shop in-store and get all full-size body, skin, &amp; hair care at buy 3, get 1 free.

Some restrictions may apply. Offer details and dates may vary by location. See a store associate for details.

Buy 3, Get 1 Free All Full-Size Body, Skin, and Hair Care

Stop by and take up to 25% off select styles in store for a limited time.

Some restrictions may apply. Offer details and dates may vary by location. See store for details.

Up to 25% Off Adidas

Famous Footwear was founded on a simple idea: that everyone deserves to feel the joy that comes from a new pair of shoes. Across the U.S., Canada, and online, we help families stand a little taller by delivering the styles they want from the brands they love. From favorites like Nike, Vans, and adidas, to Crocs, Birkenstock, Timberland, Dr. Martens, Converse, and more, whatever your style, Famous will have you feeling on top of the world. Because that Famous feeling is for everyone.

Famous Footwear

Hurry in and get $119.99 Brooks Ghost 17 in store for a limited time.

Some restrictions may apply. Offer details and dates may vary by location. See store for details.

Now $119.99 Brooks Ghost 17

Stop by and take up to 30% off on women's sandals in store for a limited time.

Some restrictions may apply. Offer details and dates may vary by location. See store for details.

Up to 30% Off Women's Sandals

Hurry in and take up to 30% off select styles in store for a limited time.

Some restrictions may apply. Offer details and dates may vary by location. See store for details.

Up to 30% Off Nike

Stop by and take up to 80% off on clearance items in store for a limited time.

Some restrictions may apply. Offer details and dates may vary by location. See store for details.

Clearance Now Up to 80% Off

Hurry in and take 20% off dresses for women in store for a limited time.

Some restrictions may apply. Offer details and dates may vary by location. See store for details.

20% Off Dresses For Women

Stop by and enjoy sandals starting at $24.99 in store for a limited time.

Some restrictions may apply. Offer details and dates may vary by location. See store for details.

Starting at $24.99 Sandals

Hurry in and get clothing starting at $19.99 in store for a limited time.

Some restrictions may apply. Offer details and dates may vary by location. See store for details.

Starting at $19.99 Clothing

The Great Shoe Sale is here! Shop in-store and get 30-40% off on our most-wanted trends—jellies, powder pastels &amp; more. 

Some restrictions may apply. Offer details and dates may vary by location. See a store associate for details.

The Great Shoe Sale: 30-40% off

Legendary New York department store offering the best in apparel, jewelry, cosmetics, home furnishings.

Macy's

Shop in store and get up to 75% off our top pieces, including diamonds, gemstones, gold &amp; more. 

Some restrictions may apply. Offer details and dates may vary by location. See a store associate for details.

Diamond Sale: 55-75% off

New shoes for you! Stop by and shop in-store today.

Shop New Shoes

Zumiez is a leading speciality retailer of apparel, footwear, accessories and hardgoods for young men and women who want to express their individuality through the fashion, music, art and culture of action sports, streetwear and other unique lifestyles.

Zumiez

Designed with a dual-function lid for sipping or chugging. Shop in store today!

New HydroJug Ease2o

Save big now! Shop in-store and enjoy BOGO 50% off select NYX Professional Makeup.

Some restrictions may apply. Offer details and dates may vary by location. See a store associate for details.

BOGO 50% off Select NYX Professional Makeup

Shop in store today and check out our latest arrivals.

THE NEW INVISIBLE HEARING SOLUTION

Nuance

At LensCrafters, state-of-the-art vision technology is paired with a truly personal approach to eye care – focusing on what brings you joy in life, as well as your prescription needs.

No matter what style or brand you're looking for, we have year-long must have frames from top designer brands like Ray Ban, Oakley, Vogue and many more.

We accept most vision insurance plans, including Aetna, EyeMed, Humana, United Healthcare Vision and much more. At LensCrafters all prescriptions are welcome!

Comprehensive eye exams available. Plan your visit now!

<a href="https://www.lenscrafters.com/lc-us/eye-exam">https://www.lenscrafters.com/lc-us/eye-exam</a>

LensCrafters

Enjoy sharper vision for safe driving with vision solutions at LensCrafters.

SEE THE WORLD CLEARLY, DRIVE SAFELY

Bring your valid prescription to LensCrafters and discover your perfect designer pair.

A PRESCRIPTION IS ALL YOU NEED

Easily switch between indoors and out with Transitions® lenses, available at LensCrafters.

MOVE FREELY IN ANY LIGHT

Check your eye health with our experts to make sure you're always seeing your best.

Eye exams available at the independent doctor of optometry at or next to LensCrafters. Doctors in some states are employed by LensCrafters.

Importance of Eye Exams

Add to your eyewear collection with 50% off an additional pair at LensCrafters.

Receive 50% off additional complete pair purchases. Requires complete pair purchase (frame + lenses) or annual supply of contact lenses to receive 50% off 
additional complete pairs (frame + lenses); savings applied to lenses. The pair of equal or lesser value will receive 50% off complete pair. Cannot be combined with 
vision insurance benefits, other offers, previous purchases, readers or non prescription sunglasses. Offer valid on additional multiple pairs. Valid prescription required. Items must be purchased for the same customer on the same day. Annual Supply of Contact lenses purchased from LensCrafters, Eyexam of California, or Doctors of Optometry next to LensCrafters qualify for the offer. Alain Mikli, Brunello Cucinelli, Chanel®, Diesel, Miu Miu, Moncler, Oakley Special Projects, Oliver Peoples, Persol, Prada, Prada Linea Rossa, Ray-Ban Special Projects, Cartier®,  , Lindberg®, and wearable electronic frames excluded. Additional exclusions may apply, see store associate for details. Discounts are off tag price. No cash value. Valid in-store and online with promo codes received via email. Void where prohibited.

50% OFF AN ADDITIONAL PAIR

Enjoy 40% off prescription glasses from our wide range of designer styles at LensCrafters.

Receive 40% off when purchasing prescription glasses (select frames and lenses). Complete pair purchase required; savings applied to lenses. Valid on multiple pairs. 
Offer cannot be combined with vision insurance benefits, other offers, previous purchases, readers, or non-prescription sunglasses. Valid prescription required. Alain Mikli®, Brunello Cucinelli®, Chanel®, Diesel®, Maui Jim®, Miu Miu®, Moncler®, Oliver Peoples®, Persol®, Prada®, Prada Linea Rossa®, Cartier®, Dior®, Lindberg®, and wearable electronic frames excluded. Additional exclusions may apply, see store associate for details. Discounts are off tag price. No cash value. Valid in-store and online at LensCrafters.com. Void where prohibited. Offer expires 5/18/2026.

40% OFF PRESCRIPTION GLASSES

Springfield meets the big leagues. The first-ever official headwear collaboration between The Simpsons x MLB x New Era – exclusively at Lids. Shop in store today.

From Springfield to Your City

Lids has the biggest and best selection of sport, fashion and collegiate hats in the latest designs and trends. Choose hats from the hottest brands and profiles, with the accessories and apparel you need to complete your look. Whether you need the perfect style, the perfect fit or the perfect gift, Lids has your hats.

Lids

Art of Santa Cruz represents a new, non-profit model for establishing a large-scale art exhibition and sales venue in Santa Cruz County.  This local arts venue is dedicated to exhibiting and selling the work of local artists in and around Santa Cruz County.

Art of Santa Cruz

Artrageous Clothing Store, is a fresh new apparel and art establishment that encompasses many local talented artists from the area. Brands like Jimbo Phillips, Lemon Tree, Made Fresh Crew, Merge 4 socks, Natural Motion, and many more, fill the space with eye-catching graphics that are sure to get you noticed. From kids to adults, there are many options available for everyone. Come check us out and get Artrageous!

Artrageous, Brand Collective

AT&amp;T is proud to offer you solutions for all of your technology needs. We offer advanced mobile services, next-generation TV, Innovative Home Automation and smart solutions for businesses. We provide everything you and your business need.

AT&T Wireless

A full service, free standing banking facility.  Services include checking, savings, home loans, ATMS, and safety deposit boxes.

Bank of America

Beck's has been owned and operated by the Beck family since 1919. We have a variety of select styles and great customer service. Come check us out!!!!

Beck's Shoes

Serving fresh fruit, Agua Frescas, Mexican street foods and more!

Bella Fruit and Drink

Indoor Golf SimulatorsData-driven PracticeAI Swing Training1200+ Golf CoursesFriendly Environment Website: <a href="https://www.bettergolf.io/" rel="noopener noreferrer" target="_blank">BetterGolf.io</a>

BetterGolf

Capitola Police Community Center

Shop a great selection of sunglasses and sunglass accessories.

Capitola Shades

The Capitola-Soquel Chamber serves its members, the community and visitors to our area. The Chamber supplies visitor and relocation packets, demographic information, coordinates special events and promotes the Capitola business community. For more information, visit www.capitolachamber.com.

Capitola Soquel Chamber

Castelli Fashions

A casual restaurant with a taste of the Southwest.  The eclectic menu includes everything from the Big Mouth Burger and Awesome Blossom whole onion to Southwestern egg rolls and a Guiltless Grill.

Chili's Grill & Bar

An aerial acrobatics gym with a mission to create a safe, inclusive, creative space for everyone to feel welcome, inspired &amp; supported to learn new skills.

Visit our website to see our class schedule! 

cirquetumblecheer.com

Cirque Tumble Cheer

🕹CLAW MACHINE ARCADE 🕹

Claw Daddy Arcade 

At Coffee Conspiracy we source and roast all our own coffee. We have a rotating menu of Single Origin coffees and use organic, hand-crafted non-GMO syrups, grass fed whole milk, alternative milks, and only the highest quality ingredients in everything we create. By using coffee as a catalyst, we encourage others to think outside the box, question the narrative, and rebuild your own reality. Come on by the shop, take the red pill, and join us on a journey down the rabbit hole.

Coffee Conspiracy

Power. Empathy, Excellence in dance- Where dancers are the drivers of their own growth.

Crescendo Dance Acadamy

We’re here to deliver an easy wireless experience so you can stress less and smile more. Easily match the phone and plan you want with the service that you need so you can spend more time doing more of what makes you happy.

Cricket Wireless

Floral Designs for Weddings and Events

Dahlias & Details

Family operated Full Service Jeweler since 1948 with a full selection of diamonds, gold, and watches. Offering Jewelry Repair, Watch Battery Replacement, Ear Piercing, and Guaranteed Credit—making diamond dreams come true for over 70 years.

Daniel's Jewelers

At Don Roberto Jewelers, you will find memorable and timeless jewelry pieces for any special occasion. We specialize in bridal, religious, children's, women's, and men’s jewelry.

Don Roberto Jewelers

At Evarista’s Comal, our mission is to serve authentic Mexican and American cuisine, ranging from tacos to fettuccine pasta, crafted with the freshest, premium ingredients and rooted in traditional regional recipes. We are dedicated to providing warm hospitality, exceptional service, and a welcoming atmosphere, where families and friends can enjoy memorable dining experiences.

Evarista's Comal

Let our experts take care of your hair threading removal needs!

Eyes of the World Threading

EZ Tax Service

Faust Salon

Fix Station

💰Buy-Sell-Trade💰 
We deal in video games, sports cards, collectibles &amp; more!

Game Vault

Indoor playground for children! Bring the lil' ones for fun with a trampoline, ball pit, ride-on toys and more!

Giggles N Wiggles Bounce & Family Entertainment

Indoor playground for children! Bring the lil' ones for fun with a bouncy houses, ball pit, ride-on toys and more!

Giggles N Wiggles Indoor Playground

Grey Bears Book Den 

Store dedicated to hard to find vintage action figures, collectibles, records, tapes, pop culture memorabilia and more. "Find everything you had at Hadbro"

Hadbro Toys

Harry Holiday Art

Hot Topic specializes in 100% officially licensed music &amp; pop culture apparel and accessories for our diverse, label-defying customers. All fandoms are welcome, from music, pop culture, anime, Funko and tons more. The first Hot Topic store opened in November 1989 in Montclair, CA. It has since grown to encompass 650+ stores across the U.S. and Canada, and a bustling online community at <a href="http://hottopic.com/">hottopic.com</a> and @hottopic on Facebook, Twitter, Instagram and TikTok.

Hot Topic

Our classes incorporate dance cardio with strength training to sculpt and tone your muscles in the ultimate full – body workout. Whether you’re looking for physical results or a way to relieve stress and FEEL your best, our instructors will guide you every step of the way in your wellness journey!

Sign up today at <a href="http://www.jazzercise.com/location/capitola-mall-21503">www.jazzercise.com/location/capitola-mall-21503</a>

Jazzercise

https://www.jazzercise.com/location/capitola-mall-21503

Thrift and consignment store selling clothes, shores, furniture and more.

Just Thriftin

Approved Team Sports Apparel, Clothing Store for the Brands U Love: Santa Cruz original, DGA, ProClub, Jansport, Dickies, Levis 501 &amp; More. For more information please visit us <a href="https://www.loc8nearme.com/california/capitola/matrix-santacruz/3315610/">here</a>.

Matrix Santa Cruz

Metro by T Mobile is making it even easier for all consumers to enjoy nationwide wireless services. Offering Wireless for all.  Unbeatable national rate plans for unlimited talk, text and web, with all-in pricing, additional taxes and regulatory fees included, no contracts, and no hidden surprises.

Metro PCS

A New Immersive Experience for All Ages brought to you by The Puppetry Institute. This one-of-a-kind interactive puppetry installation seamlessly blends technology, theater and art to transport you into a word of mythical creatures and wonder. For more info and ticket prices, please visit <a href="https://l.facebook.com/l.php?u=http%3A%2F%2Fthepuppetryinstitute.org%2Fmiddleof%3Ffbclid%3DIwZXh0bgNhZW0CMTAAYnJpZBExV29mY0tadWdSd1FQcm5UTAEeW2h3LGMi485nvxC1RslRoboaEXelmG4pzLiMR5-xDUHqlbKaZrxr64AASCA_aem_X0E-wYlNxp2zPayDheXpfA&amp;h=AT3PfK_JoMGc5NOjvDctwuF5mpyHBmHtjs5hbXYZWP1sxK6gdNaH6aeSGY98AG66wYoVTq3X9JV0qVwehJ2HXNj86Pm1fZ_TE-Z0MwobzX1qqrjev5VmbmuP0BA4F-dxu1VBGwygVU5xxDvx&amp;__tn__=-UK-R&amp;c[0]=AT3ylhqK4Sl8vtP015m-66rEoy765zGbGj9GVsWd9RNe0Rr4LfLSG7nIBA29SxmfoumNQx1uP_fIzqNyf91i-saNtcNkP0s3Ene2iGby2I2weOQdU4HeX6byeFqRFAkZXwyoAFYmJf0f3wKQSsHeJqSAgNO1iVJPlj_CwJ5lvM8zKWd5MklNFR53" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(33, 111, 219);">thepuppetryinstitute.org/middleof</a>

Middleof

Nashville Fire Chicken

We're all family here. Enjoy a fresh, delicious meal every time.

Olive Garden Italian Restaurant

Orca's Pizza

Personalized Gifts

Located in the common area next to Matrix Santa Cruz.

Pokemon Vending Machine

Offering delicious ramen, sushi, curry, appetizers, and more. 

Now serving beer, wine and sake!

Ramen Kaito

Sandcastle Toys 

Santa Cruz has been manufacturing the best Skateboards and Apparel for over 40 years. Innovative skateboards and artwork from the beginning 'til the end.

Santa Cruz Apparel

The Santa Cruz Children’s Museum of Discovery is dedicated to providing an extraordinary, interactive learning environment where everyone explores the wonders of Santa Cruz County.

Santa Cruz Children’s Museum of Discovery

Santa Cruz METRO, provides bus service throughout Santa Cruz County, California.

Santa Cruz Metropolitan Transit District

Santa Cruz Sports Card

We sell gently loved clothing, accessories and home decor.

Seconds

Security

Sherri’s Cookies has been providing only the best delicious homemade traditional cookies and brownies in Salinas, CA. Her love and passion for baking is the story of her success. Sherry is living her dream which was to be sweet to everyone!

Sherri's Cookies

Spontaneous Confections 

Super Silver has been Santa Cruz's favorite place for stunning jewelry since 1995. Explore our incredible selection and find a new treasure!

Super Silver Santa Cruz

Sword and Board Games seeks to create a fun and safe environment to nurture the premier board, card, miniature, and roleplaying game communities in Santa Cruz County.

Website: <a href="https://swordandboardgamestore.com/">https://swordandboardgamestore.com/</a>

Facebook: <a href="http://www.facebook.com/SandBGames">www.facebook.com/SandBGames</a>

IG: @swordandboardgamestore

Sword and Board Games

Serving flavorful authentic Mexican dishes. Open in the Food Hall in unit R01. 

Now offering beer and wine!

IG @gabrieltaquizas

Online Ordering: <a href="https://order.online/store/taquizas-gabriel-capitola-1377254/?hideModal=true&amp;pickup=truesu">https://order.online/store/taquizas-gabriel-capitola-1377254/?hideModal=true&amp;pickup=truesu</a>

Taquizas Gabriel

The Dragon Academy is our Fantasy, RPG, &amp; Digital Arts Studio. Right next door to our SFX workshop where new players will learn how to play, how to be a DM, create Character Sheets, paint miniatures, make custom dice, and much more.

 
More experienced players will be able to sign up for weekly in person and online quests, form guilds, and be immersed in an experience far beyond that of your basic back room game, surrounded by life size versions of the actual legendary creatures from the game! The Public is invited to come watch the game in progress as well as learn how you can be part of our latest quest to make the world a cooler place... One Puppet at a time!

The Dragon Academy Fantasy RPG&Digital Art Studio

https://www.thepuppetryinstitute.org/the-dragon-academy

Explore puppetry through workshops, classes, and demonstrations. Puppetry is more then just a sock with googly eyes -- it's design, construction, movement, masks, sewing -- the list goes on.

​We offer a wide variety of classes in puppetry, theater, and FX skills, that cannot only be counted as art credits but also math, science, and engineering. We have 1000 sq ft space where students can learn in a lively and creative environment; or, we can do 1 and 2 hr pop-up classes at a location of your choosing.

​All classes are fit for any skill level, scholarships available for under-served/economically disadvantaged kids k-12 from through-out the Central Coast region.

The Puppetry Institute

Local Artist Tim Ward's Pop Up Art Gallery is <a href="https://www.facebook.com/hashtag/nowopen?__eep__=6&amp;__cft__[0]=AZVSDYcVPn2D3vnzQgKieLsVj33KXFmBZGqykElS0VgMoC71vbFoRFHuit9bObL9TPke8B5gDR35VFQKvLs4XslGtvdrN4DYLrb3siEKUikBBraPGiC3kspCan2ST2YDtgh07SG4vZXEHFTcap8Wf96Uyg9LzJTcFatXElk-pDoP0jKfhxMM8Zjq1WVT5lSwIT4&amp;__tn__=*NK-R" tabindex="0">#NOWOPEN</a>!

Ward's Oil Paintings capture fluid motion and tranquility. The purpose behind his work is simple: to make people happy through a piece of art. "Serenity and flow are two elements I try to reflect in my work, and it's great when art can add these qualities to someone's space."

Ward is also known for creating Life At Sea, a collection that started with a single shark sticker to now hundreds of designs seen all over California, Hawaii and Florida.

Open during mall hours. Located near the fountain. For purchases or questions, email tim@timward.com.

Tim Ward Artwork

Toys Hut

Vans is the original action sports footwear company and a leading lifestyle brand for today’s youth market. Vans collections include men’s and women’s active, performance footwear, apparel and accessories.  Child and infant sizing are also available.  Vans promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as the Vans Park Series, Vans Triple Crown of Surfing, Vans Pool Party, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans. Visit our website for more information.

Vans

Unwind with a relaxing massage from our experts.