Capitola Mall

Macy's

As the only enclosed shopping center in picturesque Santa Cruz County, Capitola Mall serves area residents and tourists with more than 80 specialty stores and restaurants and a solid anchor mix led by Kohl’s, Macy’s, and Target.

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Legendary New York department store offering the best in apparel, jewelry, cosmetics, home furnishings.

Art of Santa Cruz represents a new, non-profit model for establishing a large-scale art exhibition and sales venue in Santa Cruz County.  This local arts venue is dedicated to exhibiting and selling the work of local artists in and around Santa Cruz County.

Art of Santa Cruz

Artrageous Clothing Store, is a fresh new apparel and art establishment that encompasses many local talented artists from the area. Brands like Jimbo Phillips, Lemon Tree, Made Fresh Crew, Merge 4 socks, Natural Motion, and many more, fill the space with eye-catching graphics that are sure to get you noticed. From kids to adults, there are many options available for everyone. Come check us out and get Artrageous!

Artrageous, Brand Collective

A full service, free standing banking facility.  Services include checking, savings, home loans, ATMS, and safety deposit boxes.

Bank of America

𝐖𝐞𝐞𝐤𝐞𝐧𝐝𝐬 𝐎𝐧𝐥𝐲 at Beck’s Shoes is a brand-new concept inside Capitola Mall, with weekly-changing inventory and premium footwear deals at 35–90% off. Open Thursday through Sunday, near the Macy’s entrance. <a href="https://www.beckshoes.com/weekends-only?fbclid=IwZXh0bgNhZW0CMTAAYnJpZBExblZpYzlMQ2FRdm44clJLZHNydGMGYXBwX2lkEDIyMjAzOTE3ODgyMDA4OTIAAR7sLZBvl-g7aePDBSmcsadkIWWRjof-o7XQskVQLNOOM12EO5mn7bQLpFSk-g_aem_3dsrcxnlsLBEKDp4Z1CLuA" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 100, 209); background-color: transparent;">https://www.beckshoes.com/weekends-only</a>

Beck's Shoes

The Capitola-Soquel Chamber serves its members, the community and visitors to our area. The Chamber supplies visitor and relocation packets, demographic information, coordinates special events and promotes the Capitola business community.

Capitola Soquel Chamber

Men's Formal Wear, Tailoring, Women's Formal Wear, Shoes and Accessories.

Castelli Fashions

Claire’s is a global brand powerhouse for self-expression creating exclusive curated and fun looks for all ages. Every girl is special and powerful and our goal at Claire’s is to inspire and empower girls to express their own unique style through our wide range of jewelry, hair, cosmetics and fashion accessories. 

Claire’s is THE place to get pierced.  We’ve pierced over 100 million ears worldwide.  Our highly trained specialists will ensure that your piercing experience is truly exceptional.

Whether you are getting pierced or picking out the perfect accessories for a special celebration, Claire’s will make it special.  
Claire’s…We make memories.

Claire's

Classic and modern pinball arcade

Clever Unicorn Pinball Arcade

We’re here to deliver an easy wireless experience so you can stress less and smile more. Easily match the phone and plan you want with the service that you need so you can spend more time doing more of what makes you happy.

Cricket Wireless

Floral Designs for Weddings and Events

Dahlias & Details

Family operated Full Service Jeweler since 1948 with a full selection of diamonds, gold, and watches. Offering Jewelry Repair, Watch Battery Replacement, Ear Piercing, and Guaranteed Credit—making diamond dreams come true for over 70 years.

Daniel's Jewelers

At Don Roberto Jewelers, you will find memorable and timeless jewelry pieces for any special occasion. We specialize in bridal, religious, children's, women's, and men’s jewelry.

Don Roberto Jewelers

EZ Tax Service

Famous Footwear was founded on a simple idea: that everyone deserves to feel the joy that comes from a new pair of shoes. Across the U.S., Canada, and online, we help families stand a little taller by delivering the styles they want from the brands they love. From favorites like Nike, Vans, and adidas, to Crocs, Birkenstock, Timberland, Dr. Martens, Converse, and more, whatever your style, Famous will have you feeling on top of the world. Because that Famous feeling is for everyone.

Famous Footwear

Indoor playground for children! Bring the lil' ones for fun with a trampoline, ball pit, ride-on toys and more!

Giggles N Wiggles Bounce & Family Entertainment

Indoor playground for children! Bring the lil' ones for fun with a bouncy houses, ball pit, ride-on toys and more!

Giggles N Wiggles Indoor Playground

<h2>Donate your unwanted books, CDs, &amp; DVD’s!</h2> Please visit our 4,000 square foot bookstore located in the center of the Capitola Mall. We are happy to accept donations of books, DVDs, CDs, games, and puzzles. If you have two or three bags or boxes to donate, feel free to take them to the store anytime we’re open. If you would like us to pick up your donation, we can schedule a time to do that. Please email us at capitolabookden@greybears.org.

Grey Bears Book Den 

Store dedicated to hard to find vintage action figures, collectibles, records, tapes, pop culture memorabilia and more. "Find everything you had at Hadbro"

Hadbro Toys

Art pop-up featuring&nbsp;iconic coastal and surf pop-art prints, posters, and original work from Harry Holiday. <img src="https://render.fineartamerica.com/images/rendered/default/print/10/7/break/images-medium-5/humming-bird-harry-daily.jpg" alt="Surfer Riding a Big Wave Art Print featuring the painting Humming Bird by Harry Holiday"><img src="https://images.pixels.com/images-medium-large-5/butterfly-beach-harry-holiday.jpg">

Harry Holiday Art

Hot Topic specializes in 100% officially licensed music &amp; pop culture apparel and accessories for our diverse, label-defying customers. All fandoms are welcome, from music, pop culture, anime, Funko and tons more. The first Hot Topic store opened in November 1989 in Montclair, CA. It has since grown to encompass 650+ stores across the U.S. and Canada, and a bustling online community at <a href="http://hottopic.com/">hottopic.com</a> and @hottopic on Facebook, Twitter, Instagram and TikTok.

Hot Topic

Journeys is a unique teen retail leader with an emphasis on footwear and specialty items including apparel, backpacks, hats and accessories. Kids and infant sizes are also available.  

With more than 840 stores in all 50 US states, Puerto Rico and Canada, Journeys offers the most popular brands that cater to teens today, such as Vans, Converse, adidas, Timberland, Dr. Martens, UGG and many more. 

Through strategic artistic partnerships and creative collaborations with musicians, and a focus on giving back to the community through charitable events and volunteer programs, Journeys has become more than just a retailer, but a universal part of teen and youth culture.  Journeys is, in every way, an attitude you can wear – and an attitude that cares!

Journeys

Thrift and consignment store selling clothes, shores, furniture and more.

Just Thriftin

Expect Great Things when you shop Kohl's for apparel, shoes, accessories, home products and more! Find top brands at great prices at Kohl's today!

Kohl's

At LensCrafters, state-of-the-art vision technology is paired with a truly personal approach to eye care – focusing on what brings you joy in life, as well as your prescription needs.

No matter what style or brand you're looking for, we have year-long must have frames from top designer brands like Ray Ban, Oakley, Vogue and many more.

We accept most vision insurance plans, including Aetna, EyeMed, Humana, United Healthcare Vision and much more. At LensCrafters all prescriptions are welcome!

Comprehensive eye exams available. Plan your visit now!

<a href="https://www.lenscrafters.com/lc-us/eye-exam">https://www.lenscrafters.com/lc-us/eye-exam</a>

LensCrafters

Lids has the biggest and best selection of sport, fashion and collegiate hats in the latest designs and trends. Choose hats from the hottest brands and profiles, with the accessories and apparel you need to complete your look. Whether you need the perfect style, the perfect fit or the perfect gift, Lids has your hats.

Lids

Approved Team Sports Apparel, Clothing Store for the Brands U Love: Santa Cruz original, DGA, ProClub, Jansport, Dickies, Levis 501 &amp; More.

Matrix Santa Cruz

A New Immersive Experience for All Ages brought to you by The Puppetry Institute. This one-of-a-kind interactive puppetry installation seamlessly blends technology, theater and art to transport you into a word of mythical creatures and wonder. For more info and ticket prices, please visit <a href="https://l.facebook.com/l.php?u=http%3A%2F%2Fthepuppetryinstitute.org%2Fmiddleof%3Ffbclid%3DIwZXh0bgNhZW0CMTAAYnJpZBExV29mY0tadWdSd1FQcm5UTAEeW2h3LGMi485nvxC1RslRoboaEXelmG4pzLiMR5-xDUHqlbKaZrxr64AASCA_aem_X0E-wYlNxp2zPayDheXpfA&amp;h=AT3PfK_JoMGc5NOjvDctwuF5mpyHBmHtjs5hbXYZWP1sxK6gdNaH6aeSGY98AG66wYoVTq3X9JV0qVwehJ2HXNj86Pm1fZ_TE-Z0MwobzX1qqrjev5VmbmuP0BA4F-dxu1VBGwygVU5xxDvx&amp;__tn__=-UK-R&amp;c[0]=AT3ylhqK4Sl8vtP015m-66rEoy765zGbGj9GVsWd9RNe0Rr4LfLSG7nIBA29SxmfoumNQx1uP_fIzqNyf91i-saNtcNkP0s3Ene2iGby2I2weOQdU4HeX6byeFqRFAkZXwyoAFYmJf0f3wKQSsHeJqSAgNO1iVJPlj_CwJ5lvM8zKWd5MklNFR53" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(33, 111, 219);">thepuppetryinstitute.org/middleof</a>

Middleof

Located in the common area next to Matrix Santa Cruz.

Pokemon Vending Machine

Santa Cruz&nbsp;has been manufacturing the best Skateboards and&nbsp;Apparel&nbsp;for over 40 years. Innovative skateboards and artwork from the beginning 'til the end.

Santa Cruz Apparel

The Santa Cruz Children’s Museum of Discovery is dedicated to providing an extraordinary, interactive learning environment where everyone explores the wonders of Santa Cruz County. Discover 5,000+ square feet of handcrafted interactive exhibits. We're creating the next generation of thinkers, creators, and problem solvers—one wonder filled experience at a time!&nbsp;&nbsp;

Santa Cruz Children’s Museum of Discovery

Santa Cruz METRO, provides bus service throughout Santa Cruz County, California.

Santa Cruz Metropolitan Transit District

We sell gently loved clothing, accessories and home decor.

Seconds

Super Silver has been Santa Cruz's favorite place for stunning jewelry since 1995. Explore our incredible selection and find a new treasure!

Super Silver Santa Cruz

Today, Target operates nearly 1,750 stores in 49 states, including more than 240 SuperTarget stores that include an upscale grocery shopping experience. In addition to the photo processing centers, pharmacies and Food Avenue restaurants found in almost every Target, SuperTarget stores include in-store bakery, deli, meat and produce sections.

Target

The Dragon Academy is our Fantasy, RPG, &amp; Digital Arts Studio. Right next door to our SFX workshop where new players will learn how to play, how to be a DM, create Character Sheets, paint miniatures, make custom dice, and much more. More experienced players will be able to sign up for weekly in person and online quests, form guilds, and be immersed in an experience far beyond that of your basic back room game, surrounded by life size versions of the actual legendary creatures from the game! The Public is invited to come watch the game in progress as well as learn how you can be part of our latest quest to make the world a cooler place... One Puppet at a time!&nbsp;

The Dragon Academy Fantasy RPG&Digital Art Studio

https://www.thepuppetryinstitute.org/the-dragon-academy

Explore puppetry through workshops, classes, and demonstrations. Puppetry is more then just a sock with googly eyes -- it's design, construction, movement, masks, sewing -- the list goes on.​We offer a wide variety of classes in puppetry, theater, and FX skills, that cannot only be counted as art credits but also math, science, and engineering. We have 1000 sq ft space where students can learn in a lively and creative environment; or, we can do 1 and 2 hr pop-up classes at a location of your choosing.​All classes are fit for any skill level, scholarships available for under-served/economically disadvantaged kids k-12 from through-out the Central Coast region.

The Puppetry Institute

Local Artist Tim Ward's Pop Up Art Gallery is <a href="https://www.facebook.com/hashtag/nowopen?__eep__=6&amp;__cft__[0]=AZVSDYcVPn2D3vnzQgKieLsVj33KXFmBZGqykElS0VgMoC71vbFoRFHuit9bObL9TPke8B5gDR35VFQKvLs4XslGtvdrN4DYLrb3siEKUikBBraPGiC3kspCan2ST2YDtgh07SG4vZXEHFTcap8Wf96Uyg9LzJTcFatXElk-pDoP0jKfhxMM8Zjq1WVT5lSwIT4&amp;__tn__=*NK-R" rel="noopener noreferrer" target="_blank">#NOWOPEN</a>!Ward's Oil Paintings capture fluid motion and tranquility. The purpose behind his work is simple: to make people happy through a piece of art. "Serenity and flow are two elements I try to reflect in my work, and it's great when art can add these qualities to someone's space."Ward is also known for creating Life At Sea, a collection that started with a single shark sticker to now hundreds of designs seen all over California, Hawaii and Florida.Open during mall hours. Located near the fountain. For purchases or questions, email tim@timward.com.

Tim Ward Artwork

At Toyshut, we bring joy, creativity, and imagination to every child through carefully selected toys and collectibles. From trending toys and plushies to unique gifts and collectibles, we make it easy for families and collectors worldwide to discover something special. Joy for Every Little One.

Toys Hut

Ulta Beauty is the largest beauty retailer that provides one-stop shopping for prestige, massage and salon products and salon services in the United States. Ulta Beauty provides affordable indulgence to its customers by combining unmatched product breadth, value and convenience with the distinctive environment and experience of a specialty retailer.  Ulta Beauty offers a unique combination of over 20,000 prestige and mass beauty products across the categories of cosmetics, fragrance, haircare, skincare, bath and body products and salon styling tools. Ulta Beauty also offers a full-service salon and a wide range of salon haircare products in all of its stores.

ULTA Beauty

Vans is the original action sports footwear company and a leading lifestyle brand for today’s youth market. Vans collections include men’s and women’s active, performance footwear, apparel and accessories.  Child and infant sizing are also available.  Vans promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as the Vans Park Series, Vans Triple Crown of Surfing, Vans Pool Party, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans. Visit our website for more information.

Vans

Zumiez is a leading speciality retailer of apparel, footwear, accessories and hardgoods for young men and women who want to express their individuality through the fashion, music, art and culture of action sports, streetwear and other unique lifestyles.